The biggest news we have to share with you is that we now have a ‘bricks ‘n’ mortar’ shop on Lincoln High Street. This is much better for us but our customers now also benefit from being able to come and browse the gowns for themselves. We are still able to make appointments as well and encourage you to still do so. Any time after 4.30pm is strictly by appointment only. Our new extended hours should also mean more time to visit at a time that suits you.


May is almost here and  the weather, fingers crossed, is getting milder and sunnier. For  many of you it’s the start of a count down to your prom (we don’t want to  talk about exams!) Make sure you have booked your seamstress to do your alterations well in advance as they will have many more prom dresses to alter for the same night as your prom.

I’ve been hearing recently about some prom and evening wear shops not offering an alterations service – not even a recommendation!

What is important is that you know at the time of purchase that your gown can be tailored properly, finding out afterwards that some alterations aren’t possible, or VERY COSTLY is not on the cards at Belle &the Peacock’s Feather. I personally do my own alterations and have over 45 years of sewing experience. Most people will need something altered, maybe just shortening the dress, but sometimes it might involve further work to make it the perfect fit.

We are pleased to say we can offer a full alterations service as required in store and we are also happy to make alterations to clothing sold elsewhere (as long as it doesn’t hold our own customers up)

*Exclusive Retailer*

 We are once again selling Gino Cerruti designer gowns and we are the exclusive retailer of their collection in Lincoln.

Gino Cerruti is a well known dress company world wide and produce prom, evening, ball, mother of the bride and wedding dresses. The collections are stunning and it’s well worth a visit to their website to see it for yourself.

We’d like to stress to our lovely customers that in no way are we affiliated with a business called Belle Mode, Nottingham, and that the ONLY website to contact us is

As shown throughout our website, we ONLY sell high quality gowns, not everyday clothing and are not responsible for any items this other shop has sold.